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Luxury hotels in Seoul
17 hand-picked hotels with breakfast, upgrades and hotel credit when you book with us.
Seoul guide
Gyeongbokgung: Seoul's great palace, in hanbok or not
The Joseon dynasty's main palace is the city's most cited sight, and the hanbok tradition makes it unforgettable.
Built in 1395 as the main royal palace of the Joseon dynasty, Gyeongbokgung sits at the head of Gwanghwamun Square with Bugaksan mountain behind it. Many of its halls were rebuilt after the twentieth century, and the restoration continues, so each visit shows a little more of the palace as it was.
Visitors wearing hanbok, the traditional Korean dress, enter free, and renting one for a morning has become part of the experience. The changing of the guard at Gwanghwamun gate, Gyeonghoeru pavilion over its pond and the National Folk Museum inside the grounds are the moments to plan around. The palace closes on Tuesdays.
From there, Bukchon's hanok lanes and the galleries of Samcheong-dong are a short walk, and Changdeokgung with its Secret Garden, which is visited by guided tour, makes a quieter second palace. Jongno's hotels put all of this within walking distance.
Bukchon Hanok Village and Changdeokgung
Bukchon, a neighbourhood of hanok, traditional Korean houses with tiled roofs, between the Gyeongbokgung and Changdeokgung palaces, is one of Seoul's most cited sights. Residents still live there, and visiting hours are now restricted in parts of the village, so quiet and respect are essential.
Changdeokgung, a UNESCO World Heritage Site, is the best preserved of Seoul's palaces, and its Huwon, the Secret Garden, can be visited only on guided tours that sell out, so we book them ahead. Insadong's tea houses and craft shops are a short walk away.
The DMZ and the Joint Security Area
The Demilitarised Zone, the strip of land dividing North and South Korea about an hour north of Seoul, is the most cited excursion from the capital. Official tours visit the Third Infiltration Tunnel, the Dora Observatory with its view into the North and Imjingak Park.
The Joint Security Area at Panmunjom, where the two sides face each other, opens and closes depending on the situation, and every DMZ visit requires a passport and an authorised operator. We confirm the current conditions before booking.
Where to stay
17 luxury hotels in Seoul with VIP benefits
Book through The Prime Traveler and pay what the hotel charges on its own website, with extras you do not get by booking direct.
Benefits vary by hotel and program. Every proposal shows exactly what applies to your stay, at the same rate the hotel charges on its own website.


Fairmont Ambassador Seoul

Conrad Seoul

Four Seasons Seoul

Grand Hyatt Seoul

InterContinental Grand Seoul Parnas

JW Marriott Dongdaemun Square Seoul

JW Marriott Hotel Seoul

Josun Palace, a Luxury Collection Hotel, Seoul Gangnam

L’Escape, a Luxury Collection Hotel, Seoul Myeongdong

Mondrian Seoul Itaewon

Park Hyatt Seoul

Signiel Seoul

Sofitel Ambassador Seoul Hotel & Serviced Residences

The Shilla Seoul

The Westin Josun Seoul

The Westin Seoul Parnas
MICHELIN Key status checked on the MICHELIN Guide website in October 2026.
Gastrotrip
Where to eat in Seoul
Some of the city's most celebrated tables. With a Gastrotrip we build a day-by-day restaurant route around your hotel, checked by hand.
- Korean
- Innovative
- Contemporary
- Korean
- Korean
- Japanese
- Modern Cuisine
- Contemporary
- Contemporary
- Sushi
- Innovative
- Korean Contemporary
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